LeaderLev
We design and lead the sales and marketing growth system: strategy, execution, and handoff. We start with a 30 Day Growth Sprint.
Where we start
We find what's holding growth back and go after quick wins.
If one of these sounds like your company, you're in the right place.
Pipeline is flat and last year's playbook stopped working.
A sales or marketing leader left, and the plan left with them.
The founder still runs every deal, and that puts a ceiling on growth.
AI isn't in your go-to-market yet, or you can't point to what it's producing.
How it works
A simple 3-part process. In one month we find the levers that matter most and put them into action.
We review your pipeline, team, CRM, and messaging, then list the levers that could drive growth. On day 7, we pick the top levers and you approve the plan.
We do the work side by side with your team: campaigns, outbound, sales process, and CRM fixes.
We look at what worked, tune it, and map out what comes next.
Services
Most firms hand you a plan. We build the plan and then help run it.
Fractional Growth Leader
A senior sales and marketing leader, without the full-time hire.
Sales Consulting
Sales process, pipeline stages, and coaching your team will use.
AI GTM Strategy
Where AI fits in your go-to-market, and how to measure what it returns.
Micro-webinars
A 3-part series: overview, custom story, and your key process or differentiator.
Outbound calling
Live calls that turn target accounts into meetings.
Executive LinkedIn thought leadership
Posts in your leaders' voice that build trust with buyers.
CRM audit and AI GTM review
Find what's broken in your CRM and where AI can help.
Direct mail and creative channels
Stand out where your competitors aren't showing up.
Quarterly outbound sprints
Focused outbound pushes, planned and run each quarter.
After the Sprint
We install a growth system for you, run it with you, then advise so your team can run it.
We build the growth system and run it for you.
We run it with your team, so they learn by doing.
A lighter retainer while your team runs it on their own.
Results
Case study: WorkSmart
"They focused on quick wins and drove key initiatives from idea to implementation."
Case study: Trust2Connect
"Highly effective sales and marketing campaign execution."
In 30 days, you'll know, and you'll already be fixing it.
About
LeaderLev was founded by Andrew Kappel. For 10+ years he has worked side by side with founders and CEOs as a revenue leader at B2B companies from $1M to $30M+.
Outside of work, you'll find him running (one marathon so far), lifting, or playing 5am basketball at the YMCA. He also builds side projects, like the podcast How the Deal Was Done (60+ episodes) and Bridgenote.io, which sends handwritten cards right from Slack.
Born and raised in New England, he now lives in Rhode Island with his wife and kids.